Forecasting domestic UK broadband demand, 2013-2023

Communications Chambers were commissioned by the Broadband Stakeholder Group (BSG) to develop a model (and summary report) that  seeks to forecast UK domestic demand for broadband capacity. As far as we are aware, it is the first such model to be put into the public domain. 

The model combines the usage profiles of various applications with the usage of profiles of individuals. These individual profiles are then combined into various household profiles. 156 household profiles are modelled in the report, based on demographics, intensity of use and TV type.  The household profiles have also been combined to create a picture of national demand.

The work was supported by BSkyB, BT, Ofcom, TalkTalk, Three and Vodafone.

You can download the model, report and press release below. Comment and feedback is invited.

• Press release in full
• BSG Foreword to the report
• Full report: Domestic demand for bandwidth
• Full model underpinning report
• Model explanatory notes

You may also be interested in subsequent work using a similar methodology:

• A forecast of Australian bandwidth demand
• A forecast of UK small business bandwidth demand