A Future for Public Service Media

With continuing wide interest in the purpose and funding of public service media, including the BBC, Robin  Foster has set out some of the choices facing PSMs in an article for InterMedia, the journal of the International Institute of Communications.

 
Robin suggests PSMs should consider hybrid funding, more investment in on-demand content, fewer linear networks, and a twin-track focus on news and popular local content.  Whatever strategies are chosen, he argues, PSMs face tough times ahead, especially in smaller markets.