The new AVMSD - an unravelling of the Digital Single Market

In this paper for the CCIA, Rob Kenny and Tim Suter review the proposed changes to the regulation of VOD services, in particular the shift to 'country of destination' and the abandonment of the country of origin principle.

We find that:

• The process that led to the proposed revisions was deeply flawed
• The 'level playing field', the main argument for change, does not stand up to scrutiny
• The proposed changes will be difficult to implement and will have numerous adverse consequences